Nasuni’s Vice President of Worldwide Sales Recognized as one of CRN’s 2012 Channel Chiefs

Nasuni VP of Worldwide Sales Recognized by CRN – Nasuni|Nasuni VP of Worldwide Sales Recognized by CRN – Nasuni

February 20, 2012

Nasuni’s Bill Simpson Leads the Company’s Efforts to Create the First Channel That Provides VARs With the Solutions They Need to Sell the Cloud Effectively

Bill Simpson, Vice President of Worldwide SalesNATICK, Mass. – Feb.  20, 2012 – Nasuni®, a next-generation enterprise storage company, announced today that Bill Simpson, the company’s vice president of worldwide sales, was named one of CRN’s 2012 Channel Chiefs.  This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organizations.

As a technology industry veteran who previously was named a CRN Channel Chief twice in past years, Simpson has more than 20 years of experience helping fast-growing technology companies build a highly productive channel and successful sales organization.  At Nasuni, he leads the company in its work to create the first channel designed to provide value-added resellers (VARs) with the complete package of services and capabilities they need to address the needs of large enterprises and sell the cloud effectively.

“Resellers know you can’t make any money selling raw cloud storage,” said Simpson.  “Like commodity disk drives and other components, raw cloud storage is sold at a margin that is slim by design and will shrink over time as consumers increasingly expect raw cloud storage for free. With Nasuni, we make raw storage a key component in a solution that includes the services, technologies and guarantees enterprises need to successfully address their most pressing data continuity needs, achieve multi-site access to shared data and radically reduce their costs – all through a channel that gives resellers the opportunity to make money not just on the initial sale, but for many years to come.”

Nasuni delivers Enterprise Storage Services to organizations that require their data to be accessible 100 percent of the time with no risk of data loss. This service brings together primary data storage, offsite disaster recovery, and global multi-site access to shared data. Nasuni offers a 100 percent reliability guarantee supported by the industry’s most stringent service level agreement. Nasuni’s service is completely secure, with all data encrypted at the customer site using keys held only by the customer.

“The 2012 Channel Chiefs list recognizes vendor executives dedicated to driving channel programs in the IT marketplace,” said Kelley Damore, VP, Editorial Director, UBM Channel.   “Our annual Channel Chiefs issue is a must-read for IT solution providers evaluating new vendors or looking to expand solution offerings. These are the people, the products and the programs that any savvy solution provider needs to know. We congratulate this year’s Channel Chiefs for their stellar record of business innovation and applaud them for their continued dedication to the partner community.”

For the ninth consecutive year, Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT Channel Sales. Selected by CRN’s editorial staff, the 2012 Channel Chiefs list is featured in the February issue of CRN Magazine and will be featured online at

“The singular importance of creating and maintaining a viable channel for selling the cloud cannot be overstated,” added Simpson. “It’s imperative that IT departments make the right decisions when bringing the cloud into the data center, particularly today when the difference between enterprise-class and consumer offerings is so extreme.  And no one provides that perspective better than a trusted reseller who knows their customers’ businesses as if they were their own.”

About Nasuni
Nasuni, a next-generation enterprise storage company, delivers enterprise storage services that offer a new breed of data protection, accessibility and support to organizations that require their data be accessible 100 percent of the time with no risk of data loss. Nasuni offers IT an all-in-one solution that unifies primary data storage, offsite disaster recovery, data backup and global access with a 100 percent reliability guarantee that is supported by the industry’s most stringent services level agreement. With Nasuni, organizations can simplify IT, ensure business continuity, and reduce the total cost of storage.

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About UBM Channel: (
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at

UBM plc (
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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