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The Files Behind March Madness

March 03, 2022 | Stephen Skidmore The Files Behind March Madness

Now that the Super Bowl and Winter Olympics are behind us, it’s time to focus on the next great sports extravaganza: March Madness. The annual men’s and women’s college basketball tournaments are one of the great traditions in American athletics. At Nasuni, we’re not all sports geeks, but there’s always something to identify with at these events when you work at a company like ours.

Take the Super Bowl. I’m not sure all of our employees followed every down, but I know they took pride in seeing one of our clients, Holologic, run a prime-time Super Bowl ad. At Nasuni, when we watch these events, we don’t just follow the sports. We look at all the ways Nasuni customers are involved. This year’s March Madness is another great example.

Sports Venues Start out as Files

The dramatic finishes of these games might be the draw, but they still need a stage, and that’s where the incredible arenas come into play. Each venue is unique, and each one likely began as a complex design file that needed to be stored, protected, and shared between architects, engineers and others. The Architecture, Engineering and Construction segment remains one of our core industries at Nasuni, and we’re excited that we’re going to see the work of some of our top clients on display. The University of Michigan men’s basketball team has been in the news for the wrong reasons, and we’re not sure yet if this year’s team will make the tourney, but some critical games will likely be played on their home court inside the Crisler Center. Our longstanding customer Perkins + Will led a massive renovation of the stadium. Out on the West Coast, perennial powerhouse Gonzaga University plays its home games in McCarthey Athletic Center — our customer Coffman Engineers overhauled the electrical engineering in the stadium.

Collaboration & Commercials

Most of us won’t be sitting in the arenas watching the games. We’ll be following the actions on our large and small screens and enjoying the occasional commercial, too. Nasuni counts several of the largest media and communications firms in the world as longstanding customers, including industry pioneer TBWA Worldwide. Chances are you’ll see more than a few commercials dreamed up by their brilliant creative minds.

Entertainment & Gaming

While you’re kicking back watching the game, I imagine there’s a nonzero chance you might indulge in an adult beverage or two, and Nasuni has some major customers in that vertical as well, including Pernod Richard. Another one of our customers is one of the largest beverage companies in the world, so we’re linked to the kids’ drinks, too.

Finally, we’ve proven with companies like EA Sports that switching to cloud file services with Nasuni unlocks a whole new level of productivity by accelerating global workflows. So, those simulated basketball games you and/or your kids are itching to play after watching the real thing — well, we’re involved there, too.

Enjoy the games and entertainment, and just remember, it’s not about who wins or loses. It’s all about the files.

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