The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What’s one of the best business decisions you’ve ever made?” is written by Andres Rodriguez, co-founder and CEO of Nasuni.
A thousand small decisions go into building a successful business, but when I think back to launching my latest company, Nasuni, one choice in particular stands out: focusing on customer pain.