What Backup Vendors Don’t Want You to KnowOctober 28, 2021 | Andres Rodriguez
I began my career in operations, experiencing firsthand the difficulty of protecting large file servers using traditional backup solutions. I lived that pain, and founded Nasuni in part to cure it by creating a file system that automatically protects itself. Then I spent years talking to customers about this new approach to file systems, UniFS®, and why it’s beneficial. As I was out there listening in the field, however, I was constantly reminded that customers are far more concerned with what your technology can do for them and their business than its originality or intrinsic design.
The problem of ransomware has made this even more apparent.
Thanks to our cloud-native file system, which relies on an unlimited number of immutable versions, Nasuni allows enterprises to recover millions of files in minutes following a ransomware attack. Roughly 30% of our clients have been attacked by ransomware, and none of them have had to pay the ransom.
Backup, on the other hand, is broken. I’m not pointing a finger at any one technology or solution. I’m addressing the entire model of backup. Whether you’re copying back from tapes, a data center, or the cloud, the backup restore time following a distributed ransomware attack is absolutely crushing. We have many clients that have come to Nasuni specifically because they were unable to recover from large ransomware attacks – and they were relying on the latest, modern cloud backup, and following best practices established by today’s backup vendors.
In the short video below, I explain how backup fails to help enterprises recover fast enough from ransomware attacks, and why Nasuni is able to deliver such rapid recoveries.
The backup vendors don’t want you thinking about recoverability. But if you hope to survive in the age of ransomware, fast recoveries are absolutely paramount. I’ve already written extensively about backup’s inability to stand up to ransomware attacks and why companies need to recover using precision, scalpel-like technology solutions, not blunt force hatchets. I encourage you to watch the video, and follow my work on this blog for more on the subject.
Here at Nasuni our Google Cloud business has been growing steadily since we announced the launch of our partnership earlier this year. We’re seeing more prospects gravitate toward Google Cloud, and more existing customers switch their backend storage from other object storage providers to Google.Andres Rodriguez
Enterprise Cloud Storage, File Sharing, Solutions, Technology Partners
I was talking with the CIO of one of our longstanding clients recently when he mentioned that one of his favorite things about our platform is that he no longer worries about backup. This came as no surprise. Backup is broken and it has been for decades.Andres Rodriguez
Backup, Cloud Security, CTO Series, File Sharing
What you do always matters more than how you do it. Relentlessly focusing on what you do and improving that as technology evolves is the only way to keep from becoming irrelevant.Andres Rodriguez
Cloud Security, Enterprise Cloud Storage, Featured, File Sharing