5 Reasons Consumer & Retail Leaders are Investing in a Hybrid Cloud Strategy

The holidays mean opportunities for the world’s leading consumer brands and retailers. Yet capitalizing on the busy season isn’t easy. As demand fluctuates, they need to respond rapidly to shifting market conditions, optimize production, and coordinate their efforts on a global scale. This dynamic, high-pressure environment is one of the reasons Nasuni has proven to be an invaluable hybrid cloud strategy partner to global consumer and retail brands like Mattel, Patagonia, Crate & Barrel, Barnes & Noble, Dyson, Tommy Bahama, Pernod Ricard, Peter Millar, SharkNinja, and others.

The Nasuni File Data Platform helps these organizations respond faster to shifts in the market, manage inventory and production more efficiently across stores and channels, and ensure that creative teams can access data in real time from anywhere in the world. Each organization has its own priorities, but we’ve selected 5 common reasons global consumer brand and retail leaders are investing in a hybrid cloud strategy with Nasuni.

1. Security

Cybersecurity is often priority number one, and the platform’s built-in data security and ransomware protection technology are consistently one of the top draws for this industry. Nasuni continuously versions files to the cloud, where data resides in immutable object storage, allowing for rapid recoveries from both minor and major disasters. Enhanced cybersecurity is one of the reasons retail leaders Crate & Barrel and Barnes & Noble have relied on Nasuni to store and protect their design assets and other data.

2. Global collaboration

Renowned global brand Patagonia depends on Nasuni to accelerate internal design and decision-making processes. By consolidating data under one global namespace, Nasuni allows creative teams, designers, and other users spread across the globe to work as if they’re in one office. This way, companies like Patagonia can conceive, ideate, and bring products to market faster, then quickly adjust or redesign creative assets with minimal friction.

3. Real-time agility

Retail giant BJ’s Wholesale Club utilizes Nasuni to streamline file management across its outlets. This allows for real-time inventory tracking — critical in the warehouse retail space — and helps the company respond faster to changing consumer demand. With Nasuni, there are no isolated silos of data and information, so organizations can be far more agile and responsive.

4. PLM efficiency

The typical global consumer brand has to manage complex manufacturing processes involving overseas locations and third-party manufacturers and suppliers. To do this right, brands need to ensure that globally distributed partners adhere to their specifications, whether they’re making a new action figure or a home appliance. This is another area in which Nasuni’s secure, consolidated, globally accessible hybrid cloud platform shines.

5. Simplicity

Finally, Nasuni makes the business of managing global infrastructure a little easier for IT. Mattel leverages Nasuni to consolidate IT infrastructure across 100 global sites. Barnes & Noble uses Nasuni to maintain uniform security and compliance across its massive retail footprint. Whether a company is prioritizing security, infrastructure, or global collaboration, a hybrid cloud strategy driven by Nasuni provides a level of simplicity and visibility that empowers IT.

Other companies, like Pernod Ricard, Peter Millar, Dyson, SharkNinja, Tommy Bahama have partnered with Nasuni to remain agile, accelerate innovation, and streamline operations. What these varied needs and priorities add up to is an industry that is ideally matched to the capabilities of Nasuni’s hybrid cloud solution.

As consumer and retail brands look for more ways to remain competitive and efficient in an ever-changing global market, Nasuni has solidified its position as a trusted technology partner for some of the biggest names in the space. Whether you’re shopping for a gift or receiving one yourself, there is a very good chance the Nasuni File Data Platform will be involved throughout the process, from production and creation to getting that product into the right hands.

On behalf of everyone at Nasuni, we hope you have a safe and happy start to the holiday season!