Recently there have been several announcements that could be perceived as signs of weakness in a previously thought unstoppable cloud storage market. For example, Iron Mountain announced that it is going to transition out of the public cloud storage market, and about a week later Cirtas, a cloud storage onramp, announced that it was slowing down outbound efforts to work on re-tooling their product. To make matters worse, a recent Amazon cloud failure caused some businesses to suffer downtime, capturing headlines. These exits and interruptions are not going to be the last ones we see in cloud storage, but they’re also not signs that the cloud storage model is broken. They merely emphasize the importance of being able to migrate to, from and between cloud storage suppliers. This should be a critical requirement for every Independent Software Developer (ISV) with a solution that allows data to move to the cloud.