When we refreshed the Nasuni brand six months ago, we were driven by a strategic objective. The hybrid cloud storage market is exploding, and our technology and company mission are perfectly positioned to capitalize on this opportunity. We have the right platform and the right team at the right moment. Yet we needed a brand identity that matched our standing in the market and our overall trajectory as a company. Our new brand aligns with our leadership in the hybrid cloud storage market as the proven platform of choice for large organizations.
Today I’m excited to share the news that this strategic rebrand earned Nasuni two prestigious TITAN Brand Awards gold medals. We were recognized in two categories: Best Corporate Rebranding and Best Visual Identity Refresh. Other winners include major global organizations like the WHO, Cigna Healthcare, and Palo Alto Networks, for its Precision AI campaign starring Keanu Reeves, a.k.a. Neo.
For those of us on the brand team, it’s great to earn external recognition for our efforts. But the awards also offer a perfect chance to step back and assess how our new brand has landed with our customers and impacted Nasuni’s place in the market.
First, a quick refresh on the refresh:
Rings to lines: We traded in the three rings in our original logo — a nod to the spinning disks of old — for three ascending lines representing both our continued growth and the three core benefits of our platform.
Rigid & fluid: The mix of liquid splashes and solid geometric shapes reflects both the nature of data today and how Nasuni changes the equation. Files no longer live in a box. Storage isn’t siloed. Whether you’re thinking about applying AI services or facilitating collaboration between globally distributed teams, data needs to be fluid, available anywhere at any time. Our platform makes that possible, and now our brand communicates that, with the hexagonal structure providing visual boundaries and support to unstructured data.
Reliably modern: Our core technology is uniquely matched to the needs of the modern global organization, and some of the largest companies in the world rely on Nasuni. The technology we’re providing is new, but it’s dependable because it has been tested at scale inside massive global companies.
The market feedback on the refresh has been fantastic from the start. The moment we relaunched the brand — and our website — we started hearing great things from existing customers and prospects. Brand identity isn’t just logos and colors. When it’s done well, it reflects everything you value and stand for as a company.
As our CMO noted, our brand refresh was all about energy and momentum, and we are seeing a tremendous amount of both right now. We finally have a brand identity that reflects our status as an innovative, reliable, modern organization built around breakthrough technology. We’re thrilled about these TITAN Brand Awards, and even more excited about Nasuni’s accelerating growth and expected success in the years ahead.
